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Ctrip ramps up Trip.com’s localization efforts in Asia Pacific

2018/11/2 12:34:41
It’s been exactly one year since Ctrip purchased Trip.com – a strategic move by the Chinese online travel powerhouse to bring its services into local Asia Pacific markets.

Ctrip’s version of Trip.com is a very different proposition to the site that hit the scenes and raised USD 39 million in funding.

Local matter

Ctrip has also been investing in localization efforts in Trip.com markets, Tseng says, because each region needs to present unique value propositions to its local user base.

In Singapore, for example, where a lot of travel is outbound, Trip.com has been promoting “staycations” to residents to help local hotel chains grow bookings.

In Japan, meanwhile, Trip.com launched a co-branded credit card with the bank Sumitomo that allows users to log loyalty points with purchases.

There has also been a concerted effort to assist local users in making payments and contacting customer service. He estimates there are as many as 14,000 call center people who pick up the phone within 20 seconds available 24/7, and a call center recently opened in Korea in response to the volume of calls coming from the area.
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所属商业区:高铁南站
酒店区域:天心区
酒店地址:中国 · 湖南省 · 长沙 · 天心区 · 天心区御邦路22号(近湖南省政府商圈/省青少年活动中心/省科技馆/音乐厅/地铁1号线)